In 1987, Lisa Cortes, was fresh out of Yale and part of the original team at Def Jam records/Rush Artist Management. It was an environment where she had to constantly find creative solutions. By the time she ended up running her own label, Loose Cannon, at Polygram, she had become an executive who actively found artists, made records, marketed and distributed them. Lisa then made the transition to movie producing. Cortes says, "The development, production and post of 'Precious' presented many challenges. Honoring the work, finding the talent, and creating a believable New York circa 1987 had me constantly relying on my ability to improvise."